Lia, the AI promotional actor, and the four tiger siblings of Hangeul Cubs. Meet the characters who carry AP’s businesses into the world.
For People meeting AP for the first time, and fans of Lia and the tigers
Lia never hides that she is an AI-made person. She introduces Korean brands, places and culture in English short-form video, and picks and promotes the products at Lia Select Shop.
She is active on Instagram and TikTok, and she also delivers AP News.
Daho · Kkobi · Aari · Rami.
The tiger siblings who teach Hangeul in the Hangeul Cubs app and on YouTube. One bottom block changes a word’s meaning — the four of them split the lessons between them.
Eldest · host and wrap-up
The big brother who starts every lesson. “One block at the bottom — that’s all it takes.”
Second · words and sounds
Splits ㄴ and ㄹ with the tip of the tongue. Loves words, snacks and a taekwondo kick.
Third · pronunciation and songs
Makes the ㅇ block ring like a bell. Pronunciation coach and singer.
Youngest · writing and cheering
In charge of the sounds that stop short. Writing and cheering.
