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Lia Select

Checked, then chosen.

K-beauty LIA picks after checking ingredients and reviews, downsides included. Only Korean cosmetics with checked ingredient lists on this shelf. Short videos, honest introductions, partner links.

01 · Lia's Picks

What Korea uses every day.

Sun care · essence · cushion · mask · tint · cleanser. One per category.

Sun Care · d'Alba — UV Essence Tone-Up Sun Cream
Sun Care · d'Alba — UV Essence Tone-Up Sun Cream
Essence · COSRX — Advanced Snail 96 Mucin Power Essence
Essence · COSRX — Advanced Snail 96 Mucin Power Essence
Cushion · TIRTIR — Mask Fit Red Cushion
Cushion · TIRTIR — Mask Fit Red Cushion
Mask · Biodance — Bio-Collagen Real Deep Mask
Mask · Biodance — Bio-Collagen Real Deep Mask
Lip · rom&nd — Juicy Lasting Tint
Lip · rom&nd — Juicy Lasting Tint
Cleanser · Anua — Heartleaf Pore Control Cleansing Oil
Cleanser · Anua — Heartleaf Pore Control Cleansing Oil
Sun Care · SKIN1004 — Madagascar Centella Air-Fit Sun
Sun Care · SKIN1004 — Madagascar Centella Air-Fit Sun
Mask · Mediheal — Daily Sheet Mask
Mask · Mediheal — Daily Sheet Mask
Cleanser · banila co — Clean It Zero Cleansing Balm
Cleanser · banila co — Clean It Zero Cleansing Balm
02 · Lia Reviews

Starting with the close-up.

Sunscreen · mask · lip tint. Fifteen seconds of LIA introducing it. LIA is an AI-made character.

EP1 · Sunscreen
EP2 · Mask
EP3 · Lip tint
03 · How it works

From LIA's shelf to your cart.

LIA introduces it in a short video → only what she picks goes on the shelf → partner link in LIA's profile · local delivery.

  • Discover — in the video
  • Curated — on the shelf
  • Partner link — in the profile
Zero inventoryEvery partner link disclosedNo effect on user prices
04 · Today

On LIA's channel.

Purchase links in the Instagram profile. Checked, then chosen.