Live
Lia Select
Checked, then chosen.
K-beauty LIA picks after checking ingredients and reviews, downsides included. Only Korean cosmetics with checked ingredient lists on this shelf. Short videos, honest introductions, partner links.
01 · Lia's Picks
What Korea uses every day.
Sun care · essence · cushion · mask · tint · cleanser. One per category.









02 · Lia Reviews
Starting with the close-up.
Sunscreen · mask · lip tint. Fifteen seconds of LIA introducing it. LIA is an AI-made character.
03 · How it works
From LIA's shelf to your cart.
LIA introduces it in a short video → only what she picks goes on the shelf → partner link in LIA's profile · local delivery.
- Discover — in the video
- Curated — on the shelf
- Partner link — in the profile
04 · Today
On LIA's channel.
Purchase links in the Instagram profile. Checked, then chosen.