Partner subscriptions · connectors
Subscriptions that connect Safelist and LightList data to partner services. The connectors are free to build a user base, leading on to the safe market and Hospital Report Pro.
IR / INVESTORS
Six businesses. One AP.
7 apps released · 2 AI connectors in operation · an AI promotion channel and AP News running. Entertainment · News brings people in, Edu and Games keep them, Shop turns it into revenue, and Intelligence supports it all with data. Below is public material that separates what exists now from what is proven next.
01 · Investment thesis
Not for lack of information. Things stop for lack of a decision.
Choosing a snack or buying a Korean product from abroad — it is the same. AP puts data, expert criteria, procedure and software at that point and turns it into a repeatable decision system. A decision structure built once is reused in the next product.
- Ask
- Check against existing records
- Answer with evidence
- A person decides
- Record the outcome
02 · Market
The year 20 million arrive. Each one spends $1,000.
2.09 million visitors in July 2026, +20.8% year on year. Annual target 20 million. Spend per visitor $1,008. At 20 million, tourism receipts of roughly $20 billion. K-beauty, K-food and K-content pull that spending in.
Inbound
- 2025: 18.7 million — an all-time high
- 2026 target 20 million · 2030 target 30 million
- China · Japan · Taiwan · United States · Hong Kong, in that order
Korea Tourism Organization · Ministry of Culture, Sports and Tourism
Where AP goes in
- Before the trip — Hangeul · culture · concerts (Cubs · RANKERS · K-Concert Trip)
- During the trip — stores · scanning · choosing (SELECT · Safe · K-Scan)
- After returning — repurchase (LIA · K-Commerce · K-Craft)
03 · Six businesses and revenue
Six businesses, three revenue streams.
Intelligence: partner subscriptions and connectors. Shop: direct sales and commissions. Intelligence also supports franchising. Edu · Games: in-app purchases and educational quiz packs. Sports: one-time app purchases and club listings. Entertainment · News is the channel that brings people to all of them. No advertising and no sale of user data.
Direct sales · commissions · franchising
Direct sales through Lia Select and Shopee, partner commissions from Agoda · Klook · Coupang, and AP SELECT franchise fees, royalties and system fees.
IAP · education B2B
Hangeul Cubs lesson packs, QuizRanker quiz packs for schools, academies and companies, LAST WAVE skins and passes (no pay-to-win).
One-time purchases · club listings
One-time passes in The Other Hours and Dad & Me (no subscriptions), premium club listings and tournament notices on CourtMate. No ads and no sale of children’s data.
Data
Who asked what, chose what and bought what, linked under one ID. The basis for the next product and curation.
04 · Working today
Built and shipped.
Evidence of execution, not of large-scale traction. Only verified figures are published; detailed evidence is presented in investor review.
Apps · connectors
- 7 apps on the App Store — Safelist · Hangeul Cubs · K-Concert Trip · IRON GRADE · The Other Hours · Dawn Grace · K-Scan
- 2 Claude connectors in operation — Safelist (250,000 products) · LightList (317,000 records)
LIA
- Instagram and TikTok in operation
- Overseas viewers responded before domestic ones
- 3 K-beauty reviews · 9 Lia Select items
Games
- QuizRanker six-player live match · on the App Store
- LAST WAVE 5 heroes · 6 enemies · 3 Seoul zones
- Hangeul Cubs 42 lessons · EN · VI · FR
05 · Why AP
Three things in one company.
One decision structure reused across six businesses, channels already in hand, and trust built by taking nothing from users.
A decision structure built once
The check · evidence · human-decision structure built for Safe is used as is by Light and the AI connectors, and the next product is built the same way. Marginal cost falls with every product.
LIA · blog · apps
Reach without ad spend. An AI influencer who reaches overseas viewers first, and user touchpoints across seven apps.
0 · 0 · 0
No accounts, ads or data collection. It never says “safe” — it says what was found and what was not.
06 · The next 12 months
A threshold at every stage.
From 02 onward is plan. Please read it apart from what is done.
What is built
7 apps · 2 connectors · LIA's channel · AP News in six languages · company structure and website
External validation
Safe user test · first Lia Select Shop (Shopee) sales · 1 SELECT pop-up · first newsletter subscribers · 1–3 craft transactions
Repeatability
Decision → action → outcome linked under one ID · per-client policy calibration · first franchise
Expansion with evidence
Vietnam first, then Japan and Taiwan. Franchising only after company-run stores prove it. Only validated titles grow
07 · Global
Built in Korea. Designed for the world.
The first overseas market is Vietnam — validating LIA viewer response and commerce demand first. Japan and Taiwan for product fit, France for craft trade research. Adding a country means adding a language and market pack, not rebuilding the product.
08 · Investor materials
Opened in three tiers.
PUBLIC — this page. INVESTOR SHARE — investor deck · investment memo · verified traction appendix. NDA / DATA ROOM — financial model · cap table · legal · contracts · detailed IP · non-public metrics.
Request by email. No automatic downloads. Provided after access is confirmed.